Sowtex Network

Since the past few years, Technological advancement has attained a new buzzword “Metaverse”. It is now being hailed as the next big innovation while also receiving criticism for being overhyped and overpromised, specifically in context of Future Fashion and 3D Apparel. It appears to be everywhere and nowhere at the same time. Which end of the spectrum is closer to reality, and what precisely is the metaverse? Metaverse  is essentially a virtual-reality space which simulates a real or imagined computer-generated environment. A user can interact with this environment and other users, as if physically present. The simplest way to understand the terminology is to witness it by diving in as an immersive digital version likely rendered by virtual or augmented reality. This alt version is what we call an ‘Avatar’. Creating an avatar is imperative We all live in two realities today: the physical and the digital. Although we easily switch between the two, we view these as independent entities.

  According to experts, consumers operate with different personalities at different times. An aspect of them is in most times a minimalist and at other times it can also be that of a hoarder. When one personality may advocate for cruelty-free products, sustainable fashion, and slow fashion, the other aspect of their personality would also like to explore fresh trends and keep themselves familiar with what's latest and upbeat.   While there is a market for trends which change overnight, there is also a growing market for fashion dictated by slow fashion. Minimalism is also seeping in between all this. The segment in the world which governs the idea of fashion consciousness is influential and drives opinions. Consumers across the globe are altering their shopping practices consciously in order to align with the growing trend of eco-conscious fashion, which is dubbed as the current necessity in the fashion industry. More and more people are now moving towards sustainable fashion. They